The Art of Transforming Spaces with Color & Quality
Choosing the perfect interior paint is an art—and a science. Benjamin Moore knows this. Each wall you coat, each room you transform, isn’t just about color; it’s about texture, light, mood, and durability. With so many options, you might think, “How different can paint really be?” But anyone who’s ever wielded a roller knows: not all paints are created equal. Benjamin Moore interior paints are designed not just to look good but to feel good—to apply smoothly, cover thoroughly, and last for years. Let’s explore the complexity beneath the surface of these iconic paints.
Aura Interior: Luxury Meets Performance
If Benjamin Moore paints had royalty, Aura Interior would sit on the throne. This is the premium option, the one that delivers a rich, luxurious finish that doesn’t just cover walls—it transforms them. What sets Aura apart? First, its Color Lock® Technology, which binds pigments to the paint like a vault protecting treasure. The result? Rich, deep colors that resist fading, even in rooms bathed in sunlight.
But beyond color, Aura is built for durability. It’s stain-resistant, so those accidental coffee splashes or art projects gone awry won’t ruin your perfect walls. Scrubbing it clean won’t leave any marks, either, so high-traffic areas stay pristine longer. And let’s talk about coverage: Aura’s thick formula means you’ll likely only need one coat, maybe two for dramatic changes, saving you time and effort.
Plus, it’s not just pretty—it’s mildew resistant, a boon for bathrooms or humid spaces. Whether you’re painting a powder room or a master suite, Aura gives you that just-right blend of beauty and brawn.
Regal Select: A Balance of Practicality and Elegance
Not everyone needs the ultra-luxury of Aura, and that’s where Regal Select comes in. It’s the dependable workhorse of Benjamin Moore’s lineup—elegant enough for any room but practical enough for daily life. With Regal Select, you still get excellent coverage and Benjamin Moore’s signature rich colors, but with a bit more flexibility in price and application.
The key feature here is its washability. Regal Select stands up to scrubbing and cleaning without sacrificing the finish, making it perfect for families, pet owners, or anyone who’s seen a crayon on the wall before. Whether you’re painting a kitchen, living room, or hallway, this paint holds its own against the wear and tear of everyday life.
And the finish? It’s flawless. Regal Select comes in flat, matte, eggshell, pearl, and semi-gloss, giving you the ability to match sheen to room functionality. Want something subdued for a bedroom? Go matte. Need more shine for the kitchen or bathroom? Pearl or semi-gloss will do the trick.
ben® Interior: Affordability Without Sacrificing Quality
For those on a budget but still wanting that Benjamin Moore performance, ben® Interior is the go-to. It’s designed for ease, especially for DIYers. The application is smooth, it levels out beautifully, and drying time is quick—ideal for projects you want to complete over a weekend.
While ben® doesn’t have all the bells and whistles of Aura or Regal Select, it’s still 100% acrylic, providing solid durability and resistance to mildew. It’s not as washable as its higher-end counterparts, but it’s perfect for rooms where messes aren’t a constant concern—guest bedrooms, offices, or formal spaces that don’t see daily chaos.
Another huge plus? Low-VOC formulation. You won’t have to deal with overwhelming fumes, so your home remains livable, even during painting. ben® is also available in flat, eggshell, and semi-gloss finishes, offering enough versatility for most homeowners.
Natura: The Ultimate Eco-Friendly Option
If sustainability and air quality are at the top of your list, then Natura is what you’re looking for. This zero-VOC, zero-emissions paint is ideal for anyone concerned about indoor air quality. And here’s the best part: Natura delivers all of that without sacrificing performance or beauty.
No harsh chemicals. No lingering odors. Just fresh, vibrant color that’s safe for everyone—kids, pets, and those sensitive to allergens. Perfect for bedrooms, nurseries, or any space where you want to prioritize health and the environment.
Choosing the Right Finish: Where Function Meets Aesthetic
The beauty of Benjamin Moore’s interior paints isn’t just in their color—it’s in how they work with light, texture, and durability, depending on the finish you choose. Each finish is a tool in your arsenal, allowing you to tailor your paint to the specific needs of a room.
- Flat/Matte: These finishes absorb light, creating a soft, velvety look. Ideal for bedrooms or spaces where you want a calm, serene atmosphere. Flat finishes are also great at hiding imperfections in walls, but they aren’t as durable against scuffs or cleaning.
- Eggshell: A slight sheen gives this finish a bit more durability than matte, making it perfect for living rooms, dining rooms, or other areas that need a balance between elegance and practicality.
- Pearl: Not as shiny as semi-gloss, but more reflective than eggshell, pearl finish is often chosen for rooms like kitchens and bathrooms, where moisture and stains are common.
- Semi-Gloss: If you need something that can take a beating, semi-gloss is your finish. It reflects light, brightening up a room, and is tough enough to withstand frequent cleaning, making it a popular choice for trim, doors, and cabinets.
Color Selection: The Endless Palette
Benjamin Moore’s color palette is legendary. From the neutral elegance of White Dove to the bold sophistication of Hale Navy, the options are endless. But what makes Benjamin Moore special isn’t just the number of colors—it’s how the colors feel.
With their Gennex® waterborne colorant system, the colors are rich, vibrant, and long-lasting. You won’t find the pigments separating or fading over time, meaning what you see on the paint chip is what you’ll see on your wall for years to come.